Privacy Policy
Privacy Policy
Last updated: May 1, 2026At PlayaEye, we are committed to protecting your personal information and being fully transparent about how we collect, use, and safeguard your data. Please read this policy carefully — it applies to all customers worldwide.
🔒 The short version: We collect only the information necessary to process your order and improve your experience. We never sell your personal data to third parties. Ever.
1. Who We Are
PlayaEye is an international eyewear brand selling Mediterranean-inspired sunglasses to customers in 21+ countries worldwide.
For any privacy-related questions or requests, you can reach us directly at team@playaeye.co.
2. Information We Collect
When you visit our store or place an order, we may collect the following types of information:
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·Personal identification information — your full name, email address, phone number, and billing/shipping address.
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·Payment information — credit/debit card details or PayPal information. Note: we do not store your full payment details. All transactions are processed securely through certified third-party payment gateways.
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·Order information — products purchased, order value, order history, and shipping details.
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·Device & browsing data — IP address, browser type, pages visited, time spent on pages, and referring URLs, collected via cookies and analytics tools.
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·Communications — any messages, emails, or inquiries you send to our support team.
3. How We Use Your Information
We use the information we collect for the following purposes:
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·To process and fulfill your orders, including shipping, tracking, and delivery confirmation.
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·To communicate with you about your order status, shipping updates, and support requests.
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·To send marketing communications such as promotions, new arrivals, and exclusive offers — only if you have opted in to receive them.
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·To improve our store and customer experience through analytics and behavioral data.
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·To prevent fraud and ensure the security of transactions on our platform.
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·To comply with legal obligations, including tax records and regulatory requirements internationally.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:
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·Shipping carriers and logistics partners — to deliver your order to your address. Your name and shipping address are shared only as necessary.
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·Payment processors — such as Stripe, PayPal, or Shopify Payments, to securely handle your transaction.
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·Marketing platforms — such as email service providers, used to send newsletters or promotions you have consented to receive.
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·Analytics tools — such as Google Analytics, to help us understand how customers interact with our store.
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·Legal authorities — if required by law, court order, or to protect the rights and safety of PlayaEye or our customers.
⚠️ Important for international customers: Because we ship to 21+ countries, your order information may be transferred to and processed in countries other than your own. By placing an order with us, you consent to this transfer in accordance with this Privacy Policy.
5. Cookies & Tracking Technologies
Our store uses cookies — small text files stored on your device — to enhance your browsing experience, remember your preferences, and analyze traffic. We use the following types of cookies:
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·Essential cookies — required for the store to function, such as maintaining your shopping cart and session.
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·Analytics cookies — used to track visitor behavior and improve our store's performance.
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·Marketing cookies — used to deliver relevant ads and measure their effectiveness across platforms like Facebook and Google.
You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our store.
6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including maintaining order records for accounting and legal compliance. If you request deletion of your data, we will remove it from our active systems within 30 days, except where we are required to retain it by law.
7. Your Rights
Depending on your country of residence, you may have the following rights regarding your personal data:
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·Right to access — request a copy of the personal data we hold about you.
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·Right to correction — ask us to update or correct inaccurate information.
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·Right to deletion — request that we delete your personal data from our systems.
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·Right to opt out — unsubscribe from marketing communications at any time via the unsubscribe link in our emails.
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·Right to data portability — request your data in a structured, machine-readable format.
To exercise any of these rights, contact us at team@playaeye.co. We will respond to all verified requests within 30 days.
8. Security of Your Data
We take the security of your personal information seriously. Our store uses industry-standard SSL encryption to protect data in transit. All payment transactions are encrypted and processed through PCI-DSS compliant payment gateways.
While we implement all reasonable measures to protect your data, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorized use of your account.
9. Children's Privacy
Our store is not intended for children under the age of 13. We do not knowingly collect personal information from minors. If you believe a child has provided us with their personal data, please contact us and we will delete it promptly.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our store after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, our team is available 24/7 and ready to assist you.